ASA applies algorithm-boosting strategies including short-form video (SFV) and search engine optimization (SEO) to reach new audiences, collaborating with members who have strong social media followings in the anesthesiology space to create video content with broad appeal across multiple platforms. Collaborating with anesthesiology influencers is a win-win to boost our respective followings and highlight our members as innovators and medical experts.
ASA's SFVs netted 1,865,000 total views from 2023 through Q3 2025, generating engagement with current and prospective members as well as industry professionals, health care policymakers, and the general public.
On YouTube Shorts, SFVs focusing on topics with strong SEO continue to find new audiences over time.
How do they wake you up (2023) has more than 100,000 views and earned ~1,500 views per week in 2025.
What Is an Epidural (2024) has more than 56,000 views and earned ~1,100 views per week in 2025.
Date of last update: February 21, 2026