Member and Customer Relationship Strategy

This initiative set out to evaluate, explore, and co-create several prioritized concepts to drive revenue and relevance, focused on the development of sustaining successful relationships that will produce positive outcomes, including:

• Increased customer base

• Improved member and customer connection and retention

• Enhanced engagement and interactions with ASA

• Increased dependency on and problem-solving by ASA

• Increased and more sustainable revenue

• Positive impact on the specialty

Actionable outcomes of this effort include proof-of-concept reports to guide the development and delivery of audience-focused experiences, including:

• Customized membership experiences for anesthesiologists in years 4-10 of practice

• Unique benefits, resources, and services for locums and independent practitioners

• High-contact, high-value relationships with training programs and the ecosystem surrounding trainees

• Modern, video-based education and learning subscription—featuring event presentations and all-new original content—for members and non-member customers