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Free for ASA Members
Today's patients are looking for health information online. As an anesthesiologist, you have an opportunity to educate and elevate the specialty through social media but creating content comes with important responsibilities.
ASA teamed up with the internet’s favorite medical satirist, Dr. Glaucomflecken, to provide a first-of-its-kind guide that gives you the knowledge, tools, and ethical framework to communicate confidently in the digital age.
“This exceptional manual amounts to a masterclass in social media for healthcare professionals. Overall, I found it to be thoughtful, thorough, and deeply informative.” ~ Max Feinstein, MD, pediatric cardiac anesthesiologist and popular Youtube creator
Whether you're sharing clinical insights on LinkedIn, educating patients on Instagram, or building a larger platform on YouTube or TikTok, every post reflects you, your profession, and our specialty.
The Glaucomfleckens' Medical Creator Manual – ASA Edition provides a roadmap for creating content responsibly while avoiding the ethical, professional, and legal pitfalls that can undermine credibility and careers.
With this exclusive ASA edition for members, you gain access to guidance tailored to the unique challenges and opportunities you face online. This manual provides training on:
Professionalism and Ethics:
Navigate the unique responsibilities that come with representing yourself, your profession, and our specialty online.
Patient Privacy and HIPAA:
Learn practical strategies to protect patient confidentiality while creating engaging educational content.
Combating Misinformation:
Develop evidence-based approaches that address inaccurate health information and improving public understanding.
The Science of Persuasion:
Discover what communication science, cognitive psychology, and behavior change research reveal about effectively reaching audiences.
Platform-Specific Best Practices:
Understand how YouTube, TikTok, Instagram, and LinkedIn work, including content strategies and production fundamentals for busy anesthesiologists.
Sustainable Content Creation:
Build a realistic content rhythm that supports your goals without sacrificing your practice, reputation, or personal well-being.
Exclusive ASA Member Benefit
Navigate an increasingly important aspect of modern medicine with confidence and professionalism: Download The Glaucomfleckens’ Medical Creator Manual – ASA Edition.
Curated by: ASA Membership and Communications
Date of last update: October 7, 2026
You do not have to make a payment at this time, but you can reach out to your practice/group leader to find out when they plan to pay your dues. Email or call the ASA Support team for assistance: (630) 912-2552 or info@asahq.org.
